Internet, entrepreneurial orientation and business performance

• Main Authors: Chun-Wei Chang, 張峻偉
• Other Authors: 劉佳玲
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/03428644018773447912

碩士 === 國立中正大學 === 企業管理所 === 97 === Taiwan is small island-economic and the location of Taiwan stimulates that there are many small and middle companies in Taiwan. It also means that there are attributes of entrepreneurship inside companies. Although the subject of entrepreneurship orientation is very popular for overseas researches, in the Taiwan, this kind of research is developing. There are many researches about entrepreneurship orientation to prove that entrepreneurship orientation can improve business performance and competency, but most of researches are focus on how to find more dimensions and more moderating variables of entrepreneurship orientation. This study is based on the use of Internet to discuss whether entrepreneurship orientation is positive associated with business performance and makes the thesis of entrepreneurship orientation is more completely. This theoretical framework discusses that relationship between degree of the use of internet and degree of entrepreneurship orientation and relationship between degree of entrepreneurship orientation and business performance. The study uses the database of Taiwan Electrical and Electronic Manufacturers Association and Taiwan Junior Chamber to be the major sample. 688 questionnaires were sent out and 122 valid questionnaires were collected. The retrieving rate is 17.7%. Finally, the study used the Structural Equation Model to analyze survey data. The result of study shows： 1. When an organization has more the use of internet, it will have more risk-taking propensity. 2. When an organization has more risk-taking propensity, it will have more business performance. 3. When an organization has more Innovativeness, it will have more business performance