The Study of Effect on Attending Exhibition to Black Bean Soy Sauce Sales Growth and Sales Accumulation
碩士 === 國立中正大學 === 企業管理所 === 97 === This study surveys the sales of black bean soy sauce in a company, to find out the effect of attending exhibition on sales and its accumulation. Black Bean Soy Sauce is the specialty of Taiwan, with special aroma and flavor than regular soy sauce. In order to intr...
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/79141134810130055212 |
| Summary: | 碩士 === 國立中正大學 === 企業管理所 === 97 === This study surveys the sales of black bean soy sauce in a company, to find out the effect of attending exhibition on sales and its accumulation.
Black Bean Soy Sauce is the specialty of Taiwan, with special aroma and flavor than regular soy sauce. In order to introduce black bean soy sauce well to markets, attending exhibition is the best way to contact end users. The promotion activities and demonstrations are key effect to a successful exhibition.
The purposes of study are as following:
1.To find out the sales result after attending exhibitions.
2.To find out the effect on sales accumulation and time after attending exhibitions.
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