The study of effect university students choice famous brand bag

碩士 === 真理大學 === 管理科學研究所 === 97 === According to these years, university students are interested in famous brand bag, so we want to find out the motivation behind the university students why they want to buy the famous brand bag. In the construct, we can separate the motivation into two parts, the pe...

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Bibliographic Details
Main Authors: Wei-En Tsao, 曹瑋恩
Other Authors: Chi-Ming Chen
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/29045062244349218540