| Summary: | 碩士 === 元智大學 === 資訊社會學研究所 === 96 === This research explores the lifestyles and experiences of iPod users with the text analysis of mass media and interviews of iPod users. This research focuses on two dimensions of lifestyle: ‘presenting image’ and ‘aesthetic experience’.
The main findings of this research are as follows:
According to the text analysis, three styles were represented in the iPod commercials: city style, traitorous style and cool style. According to the depth interview, three characteristics were found in iPod users: fashionable iPodders, distinctive iPodders and experienced iPodders.
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