Competitive and Strategic Analysis: A Case Study in Taiwan’s Biotechnology Industry

• Main Authors: Pei-Yen Lai, 賴沛妍
• Other Authors: 鄭雅穗
• Format: Others
• Language: zh-TW
• Online Access: http://ndltd.ncl.edu.tw/handle/04558022614710130926

碩士 === 元智大學 === 管理研究所 === 96 === We were motivated to study the competitive strategies of companies in Taiwan’s biotechnology industry. Biotechnology applications cover the fields of pharmaceuticals, health care, electronics and computers, materials science and chemical engineering, resources and environmental protection, foods, and agriculture. Use of biotechnology in product R&D and manufacturing can reduce production costs, ease environmental impact, and ultimately improve human quality of life. We start with the industry analysis, market analysis covering both global and domestic, summarized with SWOT analysis. We further analyze a case company using Five Forces Analysis and the SWOT analysis. We aim to find out the competitive strength of the industry, to know how to make successful managerial strategies in such a competitive yet potential industry, and how the company does to maintain strong competition power and to be in good status to compete against other rival companies.