The Study of Senior Citizen''s Products and Loneliness Economy

• Main Authors: Chin-Hao Tung, 董子豪
• Other Authors: Sheng-Shu Zeng
• Format: Others
• Language: zh-TW
• Published: 2008
• Online Access: http://ndltd.ncl.edu.tw/handle/32865530231031248721

碩士 === 元智大學 === 管理研究所 === 96 === “Baby boomers” are getting old, which indicates the era of “elder boom” is coming. “Spirituality” are the key factors influencing senior citizen’s consumer behaviors. What they truly hope is relationships built by frequent interactions that may improve life qualia and be psychological comfort instead of product’s commercial impact. “Feelings” of “group interactions” can be seen valuable to help elders not to feel lonely. Importantly, they can also encourage “experiencing” and “transforming”. It could be asserted that the commercial impact that senior citizen products have is much greater than traditional products and services. “Social support” can be viewed as a decisive factor motivating elders to “successful aging”. In the “process of creating product value”, the business organizations which can meet elder customers’ needs can share the “social and philanthropic responsibilities” and win the loyalty from customers. They would be also willing to pay a higher price for buying products and enjoying their added values, which could increase a great amount of revenue for business organizations. Such business organizations, therefore, may enhance their competitiveness and further more become the most successful ones during the “loneliness economy”. As for managing systems, managers should establish an organizational culture of humanity care, develop a mutual trust relationship and increase employees’ and customers’ participation in strengthening group relationships. That is expected to create values for customers, employees, organizations, society, culture and economy. This study has applied qualitative research and selected community business groups and elder customers to be the focus groups for research. Five phases have been gone through to interpret the research concept structure, which consist of deep-rooted demands, content provision, role media, managing systems and valuable contribution. This approach is to concretely present relevant contents and phenomena and then can be referred by decision makers in organization.