A Study on the transition of the tactics of Taiwan lighting industry－ Take manufacturer T Company''s case as an example

• Main Authors: Chih-Teng Shih, 施志謄
• Other Authors: 李弘暉
• Format: Others
• Language: zh-TW
• Published: 2008
• Online Access: http://ndltd.ncl.edu.tw/handle/92659575324581800580

碩士 === 元智大學 === 管理研究所 === 96 === This research is with the lighting industry of Taiwan - T Company is a research project, set up, went through growing up, and took off since the fifties to a traditional lighting industry of Taiwan, but faced the change of the domestic, overall economic environment outside on a later stage in the 1980s, causing the cost to increase and make a profit to reduce, the manufacturer of Taiwan narrows the local production scale or transfers to the lower area of the cost, T Company is no exception. Though the company makes a high profit at growth stage in the lighting industry, the fund is plentifully, competitors are taking the status in the majority of market structure. But the company''s operator neglects the original profession to manage and make the investment outside hankering after a higher lucrative family property. Put into the land and stock market without restraint, establish a great deal of subsidiaries, or make a profit in it’s initial stage. If encounter the change of the great environment, cause a great deal of investment losses, make the company fall into the fund at the risk of flowing, in the situation falls into and faces a difficult choice. But the other light manufacturer has already developed new products and has threatened the original lighting market of T Company. This company has a long history on the lighting market of Taiwan, brand awareness is high, the manufacturing technology is skillful, there are few profit- making stability, competitor in the industry and in a mature period. Analyst according to Michael E Porter competitive strategic, there are few new competitors, the original manufacturer is fierce in competition, negotiation prices of consumers are few ability, supply and confer the ability of prices high. Profit-making level depends on the original supplies cost and produces the new products. The traditional industry must determine to be absorbed in the original profession or disperse investment through the choice of the management tactics. The analysis of this company is base on competitive strategics and SWOT theory, wants to make long tem profits from the company and occupy the lighting industry relative advantage seat for a long time, T Company mut be set up for the next new generation manufacturer through innovation and new product development of technology. New products, sales tactics,et cetera. innovate the growth that can promote enterprises, increase staff''s confidence to the company too. This company only confirms the key value of the company that absorbed in the original profession, could take one seat in the lighting market with keen competition.