Strategy analysis for industry decline & technology conversion--The instance of Tier 2 supplier of stamping business

碩士 === 元智大學 === 管理研究所 === 96 === 2005 is the best year for Automobile Industry, and all car makers and it is suppliers include Tier 2 vendors invest more manpower/ equipment / workshop to feed the demand of global & domestic market. And then the coming year 2006 the drop of the car market from 4...

Full description

Bibliographic Details
Main Authors: Wen-Jung You, 游文榮
Other Authors: 徐學忍
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/46460419317923415854
Description
Summary:碩士 === 元智大學 === 管理研究所 === 96 === 2005 is the best year for Automobile Industry, and all car makers and it is suppliers include Tier 2 vendors invest more manpower/ equipment / workshop to feed the demand of global & domestic market. And then the coming year 2006 the drop of the car market from 440000 to 300000, and also export for he global market became 1/2 of the previous estimation. This cause the investment became more serious. However, the car market maybe go from bad to worst with the coming 2008. With the impact of the global sourcing purchasing, the advantage of Taiwan suppliers are going to virtually disappear, and displaced by the imported product form china & oversea. The localization also became less and less and unable to reach the localization cost level due to the drop of car market and also the highly rise of the steel price. While the Tier 1 suppliers reduce the project case, So how should they do with the coming situation for those tier 2 vendor? The high tensile panel technology become more and more popular from 2003, Just like the basic 270Mpa to 590Mpa, and also the level of 780Mpa & 980Mpa is going to be the tendency for the future vehicle module. Both the impact of depression market and high technology tendency, suppliers just facing the difficulty of the current condition. To sum up the 3 points above, Tier 2 vendors just facing the challenge both of technology development & further management, some conclusions as below with the interview with chief managers of Tier 2 vendors. 1. Developing the high tensile panel technology with the current limited equipments. However, while overloading they will give up the equipment investment & PO form Tier 1 suppliers to reduce the interior managing cost 2. With the pessimism of current car market, positive vendors turn to other hardware stamping products & global aftermarket. On the other hand, negative vendors only wait the assistance & PO from Tier 1 suppliers to the end with no profit.