Competition and Strategic Analysis of After-Sale Service – A Case Study of A Company in Computer Industry

• Main Authors: Jung-Da Huang, 黃榮達
• Other Authors: Hilary Cheng
• Format: Others
• Language: zh-TW
• Published: 2008
• Online Access: http://ndltd.ncl.edu.tw/handle/16959216366076736887

碩士 === 元智大學 === 管理研究所 === 96 === We analyzed the competition advantage of after-sale service in the PC manufacturing industry. Industry analsys and competitive strategy analysis are being used in the study. A through description regarding case company’s service structure, service strategies in terms of core business, business models, service infrastructure, global service structure, service hub support model, custoemr service IT system, customer service process, and maintenance service. Finally, SWOT and Five Force analysis theories are being used to examine the service models and strategies of the case company and her competitors in the industry.