A study on Participative Behavior of a Brand Community －the Spontanous Virtual Brand Community of Pentax
碩士 === 元智大學 === 資訊管理學系 === 96 === The brand community plays an important role for enterprises and customers. This research based on theory of planned behavior and together with the social exchange theory to set up the analytic framework of this research. This research carries the discussion to the d...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/07976610213278629658 |