Brand Slogan Impact on Business Performance
碩士 === 元智大學 === 國際企業學系 === 96 === ABSTRACT The marketing literature has extensively documented the process of new product planning, evaluation, market analysis, product positioning etc. A little research has focused on the role that introduction of brand slogan play in the valuation of firms in the...
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| Format: | Others |
| Language: | en_US |
| Online Access: | http://ndltd.ncl.edu.tw/handle/46404031847470585913 |