A Study Of Adoption Intention And Decision Model On Extension Function Of New Product－The Case Of EasyCard
碩士 === 元智大學 === 企業管理學系 === 96 === Recently, many stores align with Taipei Smart Card Company to offer consumers the multi-function smart cards which make them have more convenient life. The study used the EKB theory and Roger’s Innovation Diffusion Model to be the basis of consumers’ adoption decisi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/13278011944133591490 |