The Influence of Customer Knowledge and Internal Communication in the New Product Development Process

碩士 === 元智大學 === 企業管理學系 === 96 === The enterprises will be able to launch new products rapidly to satisfy customers’ needs and the market’s change because of the rapid technique development, the globalization of the market and the dynamic competitive circumstance in the twenty-one century. So the New...

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Bibliographic Details
Main Authors: Yung-Yu Chen, 陳永諭
Other Authors: 李伯謙
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/91373759125265889944