Exploring Otaku’s Cognitive Resources Allocation

碩士 === 元智大學 === 企業管理學系 === 96 === Recently, there is group of enthusiastic consumers whose unique consumption behavior toward their beloved interest or hobbies has been noticed recently and they are named as Otaku. This term generally refers people who spend almost all their spare money and time on...

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Bibliographic Details
Main Authors: Tzu-Jou Chen, 陳慈柔
Other Authors: Wen-Yeh Huang
Format: Others
Language:en_US
Online Access:http://ndltd.ncl.edu.tw/handle/85548253208095399548