Developing a Model for Selecting the Optimal Spokesperson Using Analytic Network Process
碩士 === 元培科技大學 === 經營管理研究所 === 96 === Given the existence of numerous competing commercial brands, advertising has become an essential means of reinforcing product characteristics to consumers. Additionally, given the rapid development of information technology and diversity of multimedia, the influe...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/wd9uf9 |