| Summary: | 碩士 === 國立雲林科技大學 === 視覺傳達設計系碩士班 === 96 === The experience spaces of the creative life industries started from industry core knowledge, and the goal of them were to achieve the high quality of aesthetic feeling and deep experience. The customers could deeply experience the space design from the integrated atmosphere of the Experience Spaces. This integrated atmosphere played an important role in the Experience Spaces. The parent company of BRAND’S Health Museum gave the museum the most support, and the issue of health was its main purpose which was set to bring more concept and knowledge to the customers.
This study focused on knowing how the BRAND’S Health Museum designed their display interface. The survey of the present study was conducted through customers’ questionnaires and experts’ heuristic evaluation. Supplementary explanations and materials from the museum were also given to explore the issue. Several suggestions for the improvement of the museum were reconstructed based on the experts’ interviews, focus group, and heuristic evaluation of the present study. Findings of this study were described as follows.
1. The display design and current conditions of the BRAND’S Health Museum:
It was included three main contents of histories, enlightenment, and business of the Museum industry. The design of the integrated atmosphere was adopted sense direction, direct description, and interactive contents and knowledge was adopted the collateral, comprehensive and induct description methods. The display contents were based on the BRAND’S history to construct the image of health, and applied with health promotion, high nutrition of the products, and customers’ reflection. The museum display methods with modeling, Audio-visual equipment, and used the streamline connected with space.
2. The problems of the display design of the BRAND’S Health Museum:
The problems were developed through the data collection analysis of the customers’ questionnaires, the experts’ heuristic evaluation and the comments from the museum. Both of the customers and experts gave their suggestions to the improvement of the museum.
（1） Health featured was not clearly, it was recommended that the design of visual image could be connected with the issue of health, nature, and forest. The warm and fragrant colors were suggested, such as light yellow and green colors were more appropriate. The first image from the design of its entry should be further improved the match the inside signs and visual designs of the building.
（2） The five sense of experience was not enough. It was suggested to use discard lids to decorate the wall to enhance tactile and play some nature music and light music to enhance audition in the building was also recommended. The museum could emphasize the contrast of display design through the lighting and integrated atmosphere.
（3） As the moving line of the environment was not so good enough, the streamline design could give the customers clear direction in the building. The arrangement of the display board should be clearer to help the customers understand the products.
（4） The display systems were lack of interaction and leisure areas had not enough. It is recommended to had more leisure areas for the customers. The screen size of display was too small need to replace with larger one. The contents of display were not relation the theme enough, the display related issues, such as environmental protection and health, need to consider to enhance the interaction between the customers and the media.
3. The proposal for the improvement of the BRAND’S Health Museum:
The customers and the experts of the present study provide their personal ideas and suggestions to the improvement of the BRAND’S Health Museum. The strengths and weaknesses of the display design were described as follows.
（1）Strengths: The overall design was able to integrate with nature, the enterprise spirit was clear, and stretch of the space design could decrease the pressure of the confined area.
（2）Weaknesses: The color of the wall was not active. It was recommended to include some natural materials. Besides, the design of the display board was not streamlined which might look stiff to the customers. It was suggested to enhance the flowing of the display design. Finally, it was also recommended to have a more interactive visit route and use light colors to construct the atmosphere of the building.
Keywords: Formative display design, Experience, the BRAND’S Health Museum, Creative industry.
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