A Study of Relationship among Recreation Impacts ,Tourist’adaptation , and Tourist’Loyalty

• Main Authors: Gian-Hua Yu, 俞建華
• Other Authors: Chih-Ciang Chung
• Format: Others
• Language: zh-TW
• Published: 2008
• Online Access: http://ndltd.ncl.edu.tw/handle/08291291136272746308

碩士 === 雲林科技大學 === 休閒運動研究所碩士班 === 96 === The purpose of the research aims at understanding the present situation of recreation impacts, tourists’ adaptation and tourists’ loyalty in Daken Hiking Trails of Taichung City, and analyzing the differences among those three variables in different tourists. The Questionnaire was adopted as the study tool, which included recreation impacts, tourists’ adaptation and tourists’ loyalty. The research used convenience sampling, sent out 500 questionnaires altogether, acquired 493 effective questionnaires. The research was analyzed by descriptive statistics, factor analysis, t-test, One-Way ANOVA, posterior comparisons in Scheff’s method and LISREL etc. The result of study is found: 1. The main tourist is male, age among 31~45, local citizens, high school or vocational college education degree, employees of private business. Most tourists come to the trails with family and relatives by cars of their own. The touring information is come from the relatives and friends. And the frequency of visiting is 2-5 times. 2. In the variables of age, educational status , occupation, transportation, information resource and frequency showed the significant difference in recreation impacts. 3. In the variables of gender, age, company transportation and frequency showed the significant difference in tourists’ adaptation. 4. In the variables of gender, age, transportation, and frequency showed the significant difference in tourists’ loyalty. 5. There is a positive relationship between recreation impacts and tourists’ adaptation. 6. There is a positive relationship between tourists’ adaptation and tourists’loyalty. 7. There is a positive relationship between recreation impacts and tourists’ loyalty.