| Summary: | 碩士 === 雲林科技大學 === 財務金融系碩士班 === 96 === The research is sampling by the headline of Economic Daily News in 2007, it aimed at the title to fit in with sample standard, and then to sort out good news and bad news based on expected returns, the effect on newspaper layout design and eye movements to design the attention score form. It scored by the different elements, such as space、colors and position dimensions, and also use the variable of attention、industry、company scale to analyze Economic Daily News whether affect the difference abnormal returns with stock price.
The results as follows：Investors will have higher attention to electronic stocks than other common stocks, to look at the attention, if the large news report space have high attention, the abnormal returns response also have significance and continuance with low attention of small news report space. To add company scale to investigate, we can see the samples of large company scale, investors will have higher attention than the small company scale, however, page layout it seems that will have significance to affect the attention of investors：higher attention of news event will significance than the lower attention of news event.
Therefore, maybe we can inference：when investors read the news, it will bear on visual affect of layout by the editor, and have priority to read the page layout with attractive report rather than small page layout、non-attractive reports.
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