| Summary: | 碩士 === 雲林科技大學 === 企業管理系碩士班 === 96 === With growing importance of services and attention towards innovation in service sectors, this study empirically explores the relationship among organizational characteristics, innovation intensity and performance in services within U.S. economy. The study is based on a firm-level data from COMPUSTAT database, with an intent to investigate, first, whether innovation intensity in services varies within different sector types; second, what roles organizational characteristics play in service innovations; third, if innovation intensity has an impact on performance, and finally, the relationship among organizational characteristics including size, past performance, market position and the level of diversification, innovation and performance. The results presented reveal that organizational characteristic, innovation and performance relationship within service sectors varied greatly. For services in supplier-dominated sectors, innovation intensity has a positive effect on performance; firms of higher market position and lower diversification may enhance sales productivity by engaging more in innovations. For firms in production-intensive sectors, innovation intensity is not statistically supported in increasing performance; market position and diversification are positively related to innovation and performance whereas firm size and past performance are negatively related to innovation and performance. Lastly, in knowledge-intensive service sectors, the innovation intensity is of the highest among all three groups and positive impact has also been found towards performance enhancement. Further, firm size plays a significant role in innovation and performance; yet past performance, market position or diversification reveal negative relationships towards innovation and performance. These findings provide empirical support to service engaging in innovations as well as organizational characteristics effects upon innovations and performance within different service sectors.
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