| Summary: | 碩士 === 育達商業技術學院 === 企業管理所 === 96 === When refering to wireless, mobile and broadband technologies, it is often believed that WLAN and 3G networks are the irreplaceable solutions. In practice, WLAN as well as 3G has certain limits. WiMAX is a kind of broadband, wireless network, designed for metropolitan area networks. It has a wider band and a farther range which can reach 50 kilometers. In the future WiMAX not only supports PCs, but also for mobile devices such as cell phones and PDAs. The purpose of this paper is to take an analysis of the global WiMAX industry by using life cycle, competition analysis, risk estimation, “Motivation-Ability” framework analysis, PEST and SWOT analysis. Furthermore, this study takes Taiwan Internet users as research subjects, and does an online questionnaire survey for data collection and analysis. Finally this study, from the viewpoint of new entrants, offers them a recommendation to seize potential market opportunities.
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