THE EFFECTS OF SYMBOLIC MONEY MEANINGS ON ONLINE PURCHASE INTENTIONS WITH PERCEIVED BENEFIT AND PERCEIVED RISK AS MEDIATORS
碩士 === 大同大學 === 事業經營學系(所) === 96 === The primary purpose of this study was to examine the effects of perceptions of symbolic money meanings to influence purchase intentions on online shopping with perceived benefits and perceived risks as mediators. Using online survey a total of 462 usable question...
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| Format: | Others |
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2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/70438913791017690814 |