THE EFFECTS OF SYMBOLIC MONEY MEANINGS ON ONLINE PURCHASE INTENTIONS WITH PERCEIVED BENEFIT AND PERCEIVED RISK AS MEDIATORS

碩士 === 大同大學 === 事業經營學系(所) === 96 === The primary purpose of this study was to examine the effects of perceptions of symbolic money meanings to influence purchase intentions on online shopping with perceived benefits and perceived risks as mediators. Using online survey a total of 462 usable question...

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Bibliographic Details
Main Authors:	Wen-Hui Huang, 黃文慧
Other Authors:	Hao-Erl Yang
Format:	Others
Published:	2008
Online Access:	http://ndltd.ncl.edu.tw/handle/70438913791017690814

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spelling	ndltd-TW-096TTU051630272016-05-13T04:14:59Z http://ndltd.ncl.edu.tw/handle/70438913791017690814 THE EFFECTS OF SYMBOLIC MONEY MEANINGS ON ONLINE PURCHASE INTENTIONS WITH PERCEIVED BENEFIT AND PERCEIVED RISK AS MEDIATORS 金錢象徵意義對於網路購買意願之影響-以知覺利益、知覺風險為中介變數 Wen-Hui Huang 黃文慧碩士大同大學事業經營學系(所) 96 The primary purpose of this study was to examine the effects of perceptions of symbolic money meanings to influence purchase intentions on online shopping with perceived benefits and perceived risks as mediators. Using online survey a total of 462 usable questionnaires were collected for use in the analyses with SEM. The results show that only status of the four dimensions of symbolic money meanings has direct effect on purchase intentions; but worry, achievement, and security do not have direct effects on purchase intentions at all. Perceived benefit and perceived risk completely mediate the effects of worry, achievement, and security on purchase intentions, but partially mediate the effect of status on purchase intentions. Hao-Erl Yang 楊浩二 2008 學位論文 ; thesis 129
collection	NDLTD
format	Others
sources	NDLTD
description	碩士 === 大同大學 === 事業經營學系(所) === 96 === The primary purpose of this study was to examine the effects of perceptions of symbolic money meanings to influence purchase intentions on online shopping with perceived benefits and perceived risks as mediators. Using online survey a total of 462 usable questionnaires were collected for use in the analyses with SEM. The results show that only status of the four dimensions of symbolic money meanings has direct effect on purchase intentions; but worry, achievement, and security do not have direct effects on purchase intentions at all. Perceived benefit and perceived risk completely mediate the effects of worry, achievement, and security on purchase intentions, but partially mediate the effect of status on purchase intentions.
author2	Hao-Erl Yang
author_facet	Hao-Erl Yang Wen-Hui Huang 黃文慧
author	Wen-Hui Huang 黃文慧
spellingShingle	Wen-Hui Huang 黃文慧 THE EFFECTS OF SYMBOLIC MONEY MEANINGS ON ONLINE PURCHASE INTENTIONS WITH PERCEIVED BENEFIT AND PERCEIVED RISK AS MEDIATORS
author_sort	Wen-Hui Huang
title	THE EFFECTS OF SYMBOLIC MONEY MEANINGS ON ONLINE PURCHASE INTENTIONS WITH PERCEIVED BENEFIT AND PERCEIVED RISK AS MEDIATORS
title_short	THE EFFECTS OF SYMBOLIC MONEY MEANINGS ON ONLINE PURCHASE INTENTIONS WITH PERCEIVED BENEFIT AND PERCEIVED RISK AS MEDIATORS
title_full	THE EFFECTS OF SYMBOLIC MONEY MEANINGS ON ONLINE PURCHASE INTENTIONS WITH PERCEIVED BENEFIT AND PERCEIVED RISK AS MEDIATORS
title_fullStr	THE EFFECTS OF SYMBOLIC MONEY MEANINGS ON ONLINE PURCHASE INTENTIONS WITH PERCEIVED BENEFIT AND PERCEIVED RISK AS MEDIATORS
title_full_unstemmed	THE EFFECTS OF SYMBOLIC MONEY MEANINGS ON ONLINE PURCHASE INTENTIONS WITH PERCEIVED BENEFIT AND PERCEIVED RISK AS MEDIATORS
title_sort	effects of symbolic money meanings on online purchase intentions with perceived benefit and perceived risk as mediators
publishDate	2008
url	http://ndltd.ncl.edu.tw/handle/70438913791017690814
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THE EFFECTS OF SYMBOLIC MONEY MEANINGS ON ONLINE PURCHASE INTENTIONS WITH PERCEIVED BENEFIT AND PERCEIVED RISK AS MEDIATORS

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