| Summary: | 碩士 === 大同大學 === 事業經營學系(所) === 96 === The primary purpose of this study was to examine the effects of perceptions of symbolic money meanings to influence purchase intentions on online shopping with perceived benefits and perceived risks as mediators. Using online survey a total of 462 usable questionnaires were collected for use in the analyses with SEM.
The results show that only status of the four dimensions of symbolic money meanings has direct effect on purchase intentions; but worry, achievement, and security do not have direct effects on purchase intentions at all. Perceived benefit and perceived risk completely mediate the effects of worry, achievement, and security on purchase intentions, but partially mediate the effect of status on purchase intentions.
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