A Study of LOHAS concept in daily used products designing

• Main Authors: Shih-Chun Liang, 梁世儁
• Other Authors: Jih-Shyong Lin
• Format: Others
• Language: zh-TW
• Published: 2008
• Online Access: http://ndltd.ncl.edu.tw/handle/08021796132499901064

碩士 === 大同大學 === 工業設計學系(所) === 96 === During the past several years, the issues of global warming and environmental protection and sustainability have been widely discussed all over the world. People in Taiwan likewise the people of the world, is developing a new life style, it is called the LOHAS. The lahasians pursuit healthy and sustainable and mentally happy life. Base on statistic data, there are about 30% Europeans and Americans living in a way of LOHAS (Paul.Ray, 1998). So as the Asian people became more and more close to life style of LOHAS, the global LOHAS fever has likely been affecting the consumer market and achieved tremendous economy revenue. In the beginning , the research focus on literature review and “LOHAS cognition survey ”,has inducted the core concept of LOHAS ,and investigate consumer’s needs due to LOHAS products, further more, to proceed the creative designing, and verify the design cases, finally, to explore the feasibility of LOHAS concept product development. Through literature review and “LOHAS cognition survey ” we have conclude “Healthy life ”,”Sustainability ”,”Mental happiness”, are the major core concept of LOHAS. The external appearances of LOHAS product are supposed to be simple, bright color, EP-material, and attribute healthy, sustainable and metal happiness life. In LOHAS product developing phase, we have synthetically used above mentioned three core concepts, and developed “BLOSSOM”, ”ICECUBE”, ”FLORA”, and ”O3” totally 4 products. In questionnaire phase, we evaluate the subject’s satisfaction toward the 4 products in way of external appearance “function” and” Feeling”, and categorize their LOHAS level. The result indicated female and high- LOHAS group are more satisfy with the design cases, mostly subjects prefer cases with natural elements. Also bright color, cute appearance, is positively meeting the requirement of LOHAS concept “mental happiness”.