A Study on the Design of Animated Advertisement for Cosmetics Websites

• Main Authors: Kuei-Mei Chiang, 江貴美
• Other Authors: Li-Chieh Chen
• Format: Others
• Language: zh-TW
• Published: 2008
• Online Access: http://ndltd.ncl.edu.tw/handle/96606026927841549115

碩士 === 大同大學 === 工業設計學系(所) === 96 === As internet continues to develop vigorously, new type of transaction mode has been formed to subvert the traditional commercial pattern completely. More and more consumers start to use the internet to obtaining required items, including the rapidly-rising demand of care products. Websites have become one of the main channels for care product distribution recently. This research focuses mainly on the dynamic advertisement of care product websites, concentrating on the preference influence of dynamic advertising design of care product website on the memory of advertisement (MAD) and attitude toward the advertisement (AAD) to make proper recommendations for dynamic dvertising design of care product website. This research investigates on the category of current internet advertisements of care product websites, inviting subjects with different gender to join the experiment and come out with the differences and similarities of perception from different gender towards care product internet advertisements. All subjects, regardless of gender, were unanimously impressed with the dynamic effects of flying-in, fading-in, showing up one-by-one and shrinking text, therefore, these effects will be the main points for discussion in the follow-up experiment. Follow-up experiments are classified into two stages: The first stage of internet advertising experiment includes “product dynamic mode”: A1 “three sets of product disappearing after fading-in”; A2 “three sets of product disappearing after flying-in” with “text dynamic mode”: B1”Text shrinking and disappearing after being enlarged”; B2 “first text row shrinking after being enlarged, second text row flying-in from right and disappearing together”. ‘Four sets of internet advertising sample have been used for performing MAD and AAD preference experiment. The experiment result shows that the dynamic mode in the first stage is not notable, therefore a new dynamic mode will be added to integrate with the dynamic effect in the first stage, making it the experiment for the second stage. The second stage of internet advertising experiment includes “product dynamic mode”: C1 “First time: three sets of product disappearing after fading-in. Second time: three sets of product disappearing after flying-in”; C2 “product shrinking and disappearing one-by-one” with “text dynamic mode”: B1”Text shrinking and disappearing after being enlarged”; B2 “first text row shrinking after being enlarged, second text row flying-in from right and disappearing together”. ‘Four sets of internet Ad sample have been used for performing MAD and AAD preference experiment. It is known from the second stage of the experiment that the two combinations of dynamic effects of “product shrinking, disappearing one-by-one, text shrinking and disappearing after being enlarged” and “three sets of product disappearing after fading-in and flying-in, first text row shrinking after being enlarged, second text row flying-in from right and disappearing together” show a better result. There is remarkable difference in advertisement attraction for “text dynamic mode” which makes it a better choice.