A Study on the Models of Cooperation of Corporate Sponsorship for Art Activities – A Case Study on “New Partners” Programme of Arts & Business UK

• Main Authors: Pi-Yi Lin, 林佩宜
• Other Authors: 黃真燕
• Format: Others
• Language: zh-TW
• Published: 2008
• Online Access: http://ndltd.ncl.edu.tw/handle/ez9zyc

碩士 === 國立臺北藝術大學 === 藝術行政與管理研究所碩士班 === 96 === Accompanied with maturation of democratic politics and emergence of bourgeoisie, art gradually transforms its role from aristocratic privilege to common property. Nowadays, private donation, especially corporate support, has become a very important fund resource for art organizations. In the past, corporations offer funding, space, and manpower mostly. At present, the one-way relationship between corporations and art organizations is changed. Mutually beneficial relationship is the main concern of today. It not only makes art closer to the public, but also vitalizes the corporations, even stimulates innovative art forms. The “new partner’ plan, impelled by “Art and Business” in England, focuses on the win-win between corporations and art organizations, and promotes new concept and methods. By observing the different modes of art-business cooperation, examining the meaning of “new partner” plan and analyzing the cases, this thesis endeavors to offer a reference for Taiwan’s art-business corporation.