| Summary: | 碩士 === 淡江大學 === 建築學系碩士班 === 96 === Not only is billboard a significant feature in a great deal of Asia’s urban landscapes, it is to be observed everywhere and hardly undetected.Influenced by the activities of commercial behaviors, billboards of urban landscape tend to have different appearances. Spread out in tight squeezes, they are no longer single elements on a single building facade, but sequential disperse, or a spatial distribution, like a layer of skin lying on top of the building facade that creates a new street façade.
In previous studies of billboards, researchers tend to concentrate more on subjective depiction with more sentimental statements than scientific analyses. Furthermore, previous studies narrow down the research scope by discussing the billboards per se, which trapped the studies in trivial details rather than broaden the complete picture that billboards bring to the urban landscape.The thesis attempts to observe urban characteristics that are shadowed by billboards via analyzing their visual structures. Another target intention of the thesis is to establish an analytical approach which is universally applicable in discussing and documenting billboards objectively without leaning toward subjective depiction.
1. Establish an approach that document and investigate billboards with universally applicable quality.
2. Reveal the composing structures of billboards in urban areas and to discuss the urban characteristics.
3. Disclose the possibilities of combining previous methods of urban analysis and the target approach which the thesis aims to establish. Compare and discuss the similarities and differences between the two approaches.
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