A Study of Single Malt Whisky and Blended Whisky Sales Forecasting – the Evidence of DIAGEO Taiwan Inc.
碩士 === 淡江大學 === 企業管理學系碩士在職專班 === 96 === This article is to introduce the history of Scotch whisky, the difference between single malt whisky and blended whisky. Besides consumers’ behavior have changed gradually from blended whisky as mainstream to accept rare with high quality but higher price sing...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/n8dxyb |