| Summary: | 碩士 === 淡江大學 === 大眾傳播學系碩士班 === 96 === This thesis concerns about symbolic consumption, narrative, tourism symbolic. In this research, we choose a case study of the International Children’s Folklore and Folkgame Festival of Yilan(ICFFF). In order to discuss art festival is consumption phenomenon of tourism symbolic. According to narrative theory, to know travel tendency what’s different between before and nowadays. The thesis discuss auspice what said stories, what arose narrative symbolic. How said these stories, what arose meaning. To know auspice
Auspice constructs several story lines: “ICFFF and dream”, “ICFFF and learn”, ” ICFFF and international”, “ICFFF and nostalgia”,” ICFFF and adventure ”, “ICFFF and cartoon celebrity.” Auspice hails tourists to consume this symbol.
Through narration, could cause the original given name unknown place, changed immediately became popularly . New festival has representation, so the thesis we choose a case study of the ICFFF. To explain tourism already in symbolic consumption ago.
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