A Study of Purchase Price Discrepancy Impacts on Deception in Electronic Word of Mouth from Social Comparison Theory.
碩士 === 國立臺北科技大學 === 商業自動化與管理研究所 === 96 === Today, in this rich Internet application development environment, more and more consumers are starting to use electronic word-of-mouth (eWOM) to exchange interpersonal information, such as recommending a product, publication use attainment. When people felt...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6393b3 |