The Study on Image Perception of Lucky Ornaments

碩士 === 國立臺北科技大學 === 商業自動化與管理研究所 === 96 === This study is mainly probing into the image perception of lucky ornaments,so as to examind the levels of traditionsal lucky image vocabulary and formal &colorful assonance vocabulary. To input the explanation, involvement and preference will be change.T...

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Main Authors: Ching-Chang Tsou, 鄒璟璋
Other Authors: C. M. Wu
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/9tn6hd
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spelling ndltd-TW-096TIT056820272019-07-25T04:46:33Z http://ndltd.ncl.edu.tw/handle/9tn6hd The Study on Image Perception of Lucky Ornaments 開運飾品意象感知之研究 Ching-Chang Tsou 鄒璟璋 碩士 國立臺北科技大學 商業自動化與管理研究所 96 This study is mainly probing into the image perception of lucky ornaments,so as to examind the levels of traditionsal lucky image vocabulary and formal &colorful assonance vocabulary. To input the explanation, involvement and preference will be change.To enhance sound effects from auditory system and touch effects from touch system, involvement and preference will be transform brtter. This study employed a factorial design & Useing Conjoint analysis : 2(levels of semantic differential)x1(product category<12sets>)x4(image perception of systems). Finding the relationship of the constellations and the image adjective vocabulary about traditionsal lucky image vocabulary and formal & colorful assonance vocabulary. C. M. Wu 吳忠敏 2008 學位論文 ; thesis 112 zh-TW
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language zh-TW
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description 碩士 === 國立臺北科技大學 === 商業自動化與管理研究所 === 96 === This study is mainly probing into the image perception of lucky ornaments,so as to examind the levels of traditionsal lucky image vocabulary and formal &colorful assonance vocabulary. To input the explanation, involvement and preference will be change.To enhance sound effects from auditory system and touch effects from touch system, involvement and preference will be transform brtter. This study employed a factorial design & Useing Conjoint analysis : 2(levels of semantic differential)x1(product category<12sets>)x4(image perception of systems). Finding the relationship of the constellations and the image adjective vocabulary about traditionsal lucky image vocabulary and formal & colorful assonance vocabulary.
author2 C. M. Wu
author_facet C. M. Wu
Ching-Chang Tsou
鄒璟璋
author Ching-Chang Tsou
鄒璟璋
spellingShingle Ching-Chang Tsou
鄒璟璋
The Study on Image Perception of Lucky Ornaments
author_sort Ching-Chang Tsou
title The Study on Image Perception of Lucky Ornaments
title_short The Study on Image Perception of Lucky Ornaments
title_full The Study on Image Perception of Lucky Ornaments
title_fullStr The Study on Image Perception of Lucky Ornaments
title_full_unstemmed The Study on Image Perception of Lucky Ornaments
title_sort study on image perception of lucky ornaments
publishDate 2008
url http://ndltd.ncl.edu.tw/handle/9tn6hd
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