A Study of Milk and Athlete Endorsers on The Cognition –A Case of Taichung Area University Student

碩士 === 東海大學 === 食品科學系 === 96 === This study is in discussion between the fresh milk and the athlete sponsor suitable on the cognition, which is wants to understand whether the milk consumers does accept the athlete sponsors special characteristics, and have the abilities to annotation the fresh milk...

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Bibliographic Details
Main Authors: Bo-Lin Sue, 蘇伯霖
Other Authors: Jing-Jung Chen, Ph. D.
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/45787707892795222317

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