Antecedents and Consequences of Customer Relationship Marketing: A case of Automobile Parts in Taiwan
碩士 === 亞洲大學 === 國際企業學系碩士班 === 96 === Every enterprise in Taiwan should develop long term relationship to maintain competitive advantage. Concerning relationship marketing strategy, to allocate marketing budget to old customers is more efficient than to invest into the new market. This research is fr...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/34059463644364481261 |