The Relationship among Knowledge Diffusion, Culture Creative Industry and Performance–A Study of Middle South Taiwan Dietary Culture

• Main Authors: Du-Yu Huang, 黃督畬
• Other Authors: Chun-Hsien Wang
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/18581688887448399912

碩士 === 亞洲大學 === 國際企業學系碩士班 === 97 === In recent years, the trend of liberalization and internationalization had influence on Taiwan industries. This trend had significant impacts on operation model, particular in the boundary between the traditional dietary culture and popularity delicacy are become ambiguous. The Taiwan dietary culture has been greatly attention in the marketplace. The step towards globalization, the operation features of various are toward consistency and embedded the culture creative in the dietary culture in order to maintain their competitive advantage. Recently, every country put emphasis on the culture creative industries all over the world. Therefore, the purpose of this study is to explore cultural creative industries and their operational model. This study examines also creative operational types and firms characters whether significant impact on their business performance by through different knowledge diffusion approaches. The empirical survey was used to collect cultural creative industries data in Taiwan. The empirical results found that the different operational characteristics of the cultural creative firms may impact on the operational performance through various knowledge diffusion way. In this study we found that the word-of-mouth and home delivery factors are most and least important factors, respectively. We also found that well-established cooperative relationship between government and school can increase value of dietary culture.