A Study on the Relationship among Experience Marketing, Experience Value, Brand Image to Customer Satisfaction and Behavioral Intention-- A Case Study of Dream Mall
碩士 === 南台科技大學 === 行銷與流通管理系 === 96 === With the development of information technology, the living style alos change, the traditional markeing concept is not accepted nowadays. Experiential Marketing is an important trend upon entering the age of experienc economy. Therefore, there are a lot of famous...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/39238279039515194375 |