A Study on the Effects of Argument Quality and Service Guarantee on the Product Information
碩士 === 南台科技大學 === 行銷與流通管理系 === 96 === One of the most important components of a strong advertisement is its content. However, there is little study regarding the effect of product information related extrinsic cue on the information effect. In this study we will explore this issue using a 2×2 two...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/00288485353402023976 |