Business Non-Financial Performance Affected by the Innovative Strategies and Application of Mobile Commerce

• Main Authors: Lin ya-yun, 林雅雲
• Other Authors: Chang To
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/57804883280357305341

碩士 === 樹德科技大學 === 資訊管理研究所 === 97 === Along with the fast development of global mobile communication technique, the infrastructure of wireless network has been gradually mature, the global action gets to the Internet the population number also year by year increase and make the applied value of action business added to tend increment and combine the action business of internet and wireless communication and also by all means become trend. Face a present society fast variety, in regard to science industry, how can be obtaining competitive advantage on the market, is also a crossroad trial. However have continuously to innovate an activity and raise product value, promote the operation results of enterprise, bring more concrete benefit for the enterprise, be enterprise with the result that win of way. By the scope of extension action business application, aim at different object to carry on a service respectively, let customer or the employees can through action business, improvement quality of life, efficiency, the enterprise can also found another new business opportunities, greet 1 have no have no ground, omnipresent ction business times. This paper focus on the Business Performance Affected by the Innovative Strategies and Application of mobile commerce which have already adopted mobile commerce in Taiwan will be studied thoroughly. Questionnaire investigation was used to carry on census survey. After asks the volume recycling, in order to test hypothesis the simple regression analysis was used. The main findings are as follow: （1）Innovative strategies has positive effect on mobile commerce application. （2）Innovative strategies has positive effect on business performance. （3）Mobile commerce application（included B2C,B2B,B2E）has positive effect on bussiness performance.