| Summary: | 碩士 === 世新大學 === 圖文傳播暨數位出版學研究所(含碩專班) === 96 === This study aims at studying the learning satisfaction of students in the Market Research Training Course of the I.I.I. It is hoped that the results and conclusion of this study will serve as a reference for related authorities and III to improve their satisfaction after participating in learning activities. In this study, there are 183 effective samples, and the survey instrument is: “The Questionnaire Survey on the Learning Satisfaction of Students in the Market Research Training Course of the I.I.I.” The contents of the questionnaires are: “Personal background” and “Scale of learning satisfaction.” To increase the constrctive validity of the questionnaire, this study utilized factor analysis, and expert advice. In addition, to enhance the questionnaire’s reliability, this study used cronbach’s α analysis. The data available from the surveys was analyzed by several statistic methods, including Description Statistics, Independent Samples T-Tests, Scheffe’ method, one-way ANOVA, and Pearson correlation analysis.
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