| Summary: | 碩士 === 世新大學 === 觀光學研究所(含碩專班) === 96 === Since Internet has been wide using, travel knowledge is more all-pervading and consumer’s travel knowledge is growing up by degrees. These factors make consumer start to consider about travel oversea without join group package tour. Travel agent provides their service with specialized travel knowledge. The subject of this study is “Would consumer’s dependence of travel Service change when travel knowledge is all-pervading? And How?”
This research proceeds with two step. First, this research use content analysis to compress the data, develop 8 constructs to describe consumer’s dependence of travel service. These factors are communications dependence, information dependence, path dependence, dependence to peer group, trade dependence, dependence of journey planning, psychology risk dependence and especial dependence. Second, through deep-interview to observe the converted track of consumer’s dependence of travel service.
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