| Summary: | 碩士 === 世新大學 === 資訊管理學研究所(含碩專班) === 96 === In global MB market, Taiwanese motherboard shipment volume not only hit 99% of worldwide market share in 2006 from 98.4% in 2005 monopolizing worldwide market but also reached approximately 95% market share in Clone market. However, gross profit declines by 7%, mainly due to OEM (Original Equipment Manufacturer). Simultaneously, most of brand owners acquire double margin of manufacturers by transfer of inventory crisis, transportation, and after-service. In recent year, the competition between motherboard manufacturers getting harder and harder due to maker-evaluation-criteria of small-size, CTO (Configure To Order), TDS (Taiwan Direct Shipment, TDS ) and CDS (China Direct Shipment). Due to Foxcoon’s entering motherboard market with abundant finance in 2006, Gigabyte United Corporation was established by Asus and Gigabyte on 8th of August at same year, in order to meet the need of motherboard channels more effective. Giga United will introduce Configure to Order (CTO) to solve problem on materials-preparing instead of Bill to Order (BTO). This thesis will discuss the results of key elements of CTO process via experiences from Notebook manufacturers
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