| Summary: | 碩士 === 世新大學 === 經濟學研究所(含碩專班) === 96 === Progress of information technology and Innovation of the commercial way of the network, impel non-store retailers fare and rise, the TV shopping is an outstanding figure in the non-store retailers. The characteristics of the brick-and-mortar and TV the most important factors that consumers concern most. We select 3C products discusses the price differences between the bike-and mortar TV shopping.
We have selected 72 middle and high price 3C products and 3C products in 11 low prices from market, with ANOVA as the analytical method, to different formats, products, shop, compare its price difference and explain their difference reason separately.
Analyzed, we receive the following result: First, the price of the same product in different retail formats is the same. Second, the price of the same product in different stores is not the same. Third, in brick-and-mortar format, the price of the same product in different stores is the same. Fourth, there are differences at the price between the TV shops.
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