Social movements in Web 2.0: A case study of Happylosheng

• Main Authors: Ming-hsuan Li, 李明炫
• Other Authors: Huai-en Peng
• Format: Others
• Language: zh-TW
• Published: 2008
• Online Access: http://ndltd.ncl.edu.tw/handle/5jbtf3

碩士 === 世新大學 === 新聞學研究所(含碩專班) === 96 === Based on Inglehart’s idea, the influences between social culture and social changes are reciprocal, and in this way, it is quite necessary to know how people deal with both issues; it is known that Internet had gone from Web 1.0 to Web 2.0, which contributes to social culture a lot, and what makes social changes possible are social movements, thus, the thesis try to figure out the relationships between them. The research problems are: 1. What are the consensuses within the blog—Happylosheng, and how do these consensuses make social movements possible? 2. In what aspects do social movement using blogs contribute to movement itself? Fantasy theme analysis is used as research method, and the results have shown that the consensuses within the blog are to re-arouse conscience, concern about the minority, and the concentrations of the power of grassroots. Besides, the goals of social movements are transformed into expressing power, getting self-realization, and furthermore, to constitute a new alternative values among people who joined the movements.