| Summary: | 碩士 === 世新大學 === 行政管理學研究所(含博、碩專班) === 96 === The high service quality in finance is apparently consequent upon the strong competition in financing market day by day. During these recent years, banks struggle to occupy more marketing share in consuming loan. Based on the principles of pursuing high profit and dispersing risks, how to reinforce the quality of manpower, improve job performance and service quality are the most important targets for financial services industry. Therefore, using individual variable, reward as independent variables, and job performance as dependent variable to probe into the relation among the reward and job performance. Furthermore, The affiliation by the real diagnosis research result, provides the banking industry the related reward and the staff job performance to influence relations which the achievements produces, offering the strategy of human resources and to planing the future reference direction.
Having the 376 effective questionnaires back for the survey, the research is taking the staff located in Taipei area and engaged in the consumer banking functions as the researching target. This research was using the method of questionnaire survey to gether with various kind of statistic analysis and got the important discoveries are stated separately as follows:
1. The different individual variables of job performance in job efficiency and customer satisfaction comes out remarkable discrepancy.
2. In the reward and job performance correlation analysis comes out a partly remarkable discrepancy.
3. In the reward equity and job efficiency of job performance comes out remarkable discrepancy.
According to the results of the research, financial institutions should focus on setting up fairly and reasonable promotion system and rewards to their employees,applying an appropriate management guidelines, strengthening the training sessions for newly hired employees, and establishing the interactive communication channels to enhance the job performance of their employees and core competence of the organization.
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