The 3-Stage Model of Experiential Marketing- Case Studies of Commercial Hotels in Taipei
碩士 === 世新大學 === 企業管理研究所(含碩專班) === 96 === Abstract As the external environment progressed, the society has entered in the final stage of Maslow’s hierarchy of needs: self-actualization. Modern customers not only look for outstanding products or excellent services, but also try to fulfill internal ps...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/aywt6q |