品牌與企業價值之探討-以筆記型電腦及其相關產業為例
碩士 === 東吳大學 === 會計學系 === 96 === Taiwan people created high GDP from labor intensive industry in 1980’s to electronic industry in 2000’s. Facing the globalization and emerging of developing countries, Taiwan OEM’s advantage of low cost was decreasing, while the West market growth up by global brandin...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/04880025531952365513 |