| Summary: | 碩士 === 東吳大學 === 社會學系 === 96 === This research aims at finding out the factors which cause LOHAS to be a trend in society of Taiwan and realizing the problems when LOHAS is developing in Taiwan. Therefore, this research focuses on three dimensions: the lifestyle movement, the characterestics of localized LOHAS, and the issues of life politics.
The first reason for LOHAS becoming so popular in Taiwan is the development of globalization which causes the conscious of lifestyle could spread in the whole world rapidly. In this way, the society of Taiwan has chance to learn and develop LOHAS lifestyle. Aside from globalization, consciousness of lifestyle and risk are significant factors for developing LOHAS lifestyle.
The second dimension in this research is the localized characteristics of LOHAS in Taiwan. Due to the influence of translating LOHAS into “live happily”, people in Taiwan have higher consciousness of health than environmental protection,and most people who accept LOHAS distributed in middle and higher class. The LOHAS in Taiwan could be called healthy tilt LOHAS or elite tilt LOHAS. Besides, LOHAS lifestyle movement is going to develop continually and calmly.
The final dimension is the life politics. This research found out the relationship between LOHAS and individual consumption. People believe in LOHAS as their life philosophy could become the LOHAS impeller in Taiwan. Orthodoxy LOHAS and heterodoxy LOHAS argue the correlation between consumption and LOHAS. Even the power between orthodoxy LOHAS and heterodoxy LOHAS isn’t strong enough, the power of debate plays an important role in impelling LOHAS in Taiwan. LOHAS lifestyle is also a kind of self-practicing, it could give people the life guild for avoiding feeling confused in modern complex life.
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