The Architecture of China Yang-tze River Delta Market- An Example of Frozen Prepared Food

• Main Authors: Pei-chun Lee, 李佩純
• Other Authors: Chia-Ming Chang
• Format: Others
• Language: zh-TW
• Published: 2008
• Online Access: http://ndltd.ncl.edu.tw/handle/7q3n9e

碩士 === 東吳大學 === 社會學系 === 96 === Regarding present studies on Taiwanese businessmen, the discussions mostly focus on electronic industries. However the food industries are more interested in the China market . This research use the experience of Taiwanese frozen prepared food industries ,and the economic sociologist Fligstein’s theory of fields (2001) to analysis the architecture of China Yang-tze River Delta market. There are three characteristics of the architecture of China Yang-tze River Delta market: First, this is a market with hierarchy. Second, the government of China is the key actor in the market. Third, Taiwanese and Hong Kong industries do better than American and European industries in this market. Moreover, we should classify frozen prepared food into several categories (e.g.: dumplings, dim sum etc.). The conclusions of this thesis are: 1. The conception of control of Taiwanese incumbent firms is to ally with the China government, to eliminate the competition, and to maintain the market share. 2. The conception of control of local Chinese incumbent firms is to ally with the China government, to use the advantage of local material, laborer, and related manufacturer, to imitate the products and administration of Taiwanese incumbent firms, and to control the low price “sub-market”. The reason that there are two conceptions of control is the frozen prepared food of China Yang-tze River Delta market is not one market. It is divided into two smaller “sub-markets”. One is the high price “sub-market”, and the other is the low price “sub-market”.