The Relationship between Choice Variety and Purchase Intention
碩士 === 東吳大學 === 企業管理學系 === 96 === Due to the emphasis on satisfying each customer’s preference and need, sellers provide a wide variety of items to convince consumers of their product quality. In the meanwhile, consumers are also overwhelmed by the choices, and choosing becomes a difficulty task in...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6jg7ug |