Influences of Advertising Appeals,Product Attributes and Self-Monitoring of Consumers on Advertising Effects
碩士 === 東吳大學 === 企業管理學系 === 96 === This study is aimed to examine the advertising effects through advertising appeal and product attribute in color file ads. And the self-monitoring of consumers is interference variable. The experimental product is “health product of the old people.” The main objecti...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/3764yw |