The Relationship Between National Culture and Brand from The Concept of Softpower - A Case Study of SONY
碩士 === 實踐大學 === 產品與建築設計研究所 === 96 === In this rapid progressive and massive information age, marketing market has become a globalized market. We are filled with various ranges of products which are from different countries with their own brand name. They are affiliated with globalization but are sti...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/00259965468371481101 |